As an entrepreneur, you have everything in place, but have you planned your approach to the market? Entrepreneurs have to research on ways to communicate their value proposition to the customers, which can often be challenging. Approaching the market and customers is a very crucial phase for any business, as it would determine the success of your business.
Through this workshop, Prof. Ram will introduce to the students the elements that make up the perfect ‘go to market strategy’ leading to a successful business. He will also familiarise the students with strategic technology, the DNA of any startup.
Prof. Ram Ramachandran is the Vice Dean and Professor of Practice at O. P. Jindal Global University. His areas of teaching include management, leadership, entrepreneurship and emerging technologies. His research work interests includes government policies on education, impact of EdTech in educational pedagogy, and transformative nature of AI and FinTech across industries.